Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.