Leveraging Big Data Via One-on-One Videos
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
Retargeting
The Beauty of Browse Data
On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.
How Ecommerce Marketers Are Creeping Out Consumers
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?
What’s in your Holiday Toolkit?
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Alex and Ani Increases Facebook Ads ROI by 80%
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
Personalization is Key to Snagging Valentine’s Day Shoppers
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
2014: Things Just Got Personal
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.
Why Conversion Rates Tied to Traffic Acquisition Rarely Exceeds 3%
Conversion leads to more revenue, but can we really say that converting just three out of every one hundred shoppers to make a purchase is a success? Let’s examine what marketers can do to correct a common mistake, spend marketing budget more efficiently and see revenues grow.
Personalizing Your Messaging for Pet Owners
Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.
Why Email Marketing’s Significant Growth Continues
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.