Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.
Ecommerce returns are increasing, and merchants need to find new ways to deal with the constant influx. Learn how some top brands are getting ahead of the situation, including making the reverse logistics process more efficient, increasing the speed of customer credit and using friction-free returns as a way to increase customer lifetime value.
While the holiday returns can be a headache, ecommerce brands have an opportunity to use them to generate long-term loyalty and drive additional sales. Here are a few useful tips to help your ecommerce brand turn a traditionally stressful time of year into an opportunity to drive loyalty and first-quarter sales.