Video: Shoring-up Paid Search and Syndication for the Holidays

| MCM staff

Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.

Building Brand Loyalty on the Search Engine Results Page

| Michael Kahn

Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics

BedBathStore.com Gets Boost From Renewed SEM Efforts

| Tim Parry

Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …

In Memoriam

| MCM staff

Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry

Five SEM Tips To Increase Holiday Traffic

| Jason Prescott

Want to get more prospects to your site to increase holiday traffic and seasonal sales? Here are five easy tips to tune up search marketing activities, Website visibility and seasonal e-mailings for better returns on your time and marketing investment