ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM Staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.

3 Tips For Mobile Checkout Forms

| Tom Mucklow

With online shopping rates continuing to surge, retailers are leveraging new and creative ways to reach the growing number of mobile shoppers. Here are three tips to make your mobile checkout an easy experience for your customers.

Savvy Watch Boosts Holiday Conversions with Personalized Pricing

| Mike O'Brien

Savvy Watch, an online seller of timepiece brands, saw a doubling of its average order value over Cyber Weekend with a personalized pricing tool from PriceWaiter. See what other results the company was able to achieve by pushing out custom calls to action that let shoppers name their price.

Apple, Apple Pay, ecommerce, mobile payments, omnichannel, mobile wallet, Google Wallet, iOS 8.1, iOS, iPhone, iPhone 6

7 Ways to Minimize Mobile Shopping Cart Abandonment

| Eran Feinstein

As a digital retailer, you can boost sales by identifying any issues and taking measures to minimize shopping cart abandonment on your mobile site. Apply these seven tips to your mobile site to improve the customer experience, and you will surely see a decrease in mobile shopping cart abandonment.

13 Reasons for Shopping Cart Abandonment, and How to Fix Them

| Rotem Gal

When shoppers abandon the shopping cart, it is important for retailers to dig a little deeper about the reason behind the customer’s decision to do so. Shoppers will abandon carts for a myriad of reasons: Here are 13 reasons they abandon carts, and what you can do to fix them.

Prime Day Huge For Amazon, But Rising Tide Didn’t Lift All Boats

| Mike O'Brien

Amazon had a massive Prime Day, reporting its biggest sales day ever, surpassing even its results on Black Friday or Cyber Monday as it overcame checkout glitches and social media grumbling. But some sellers said their results weren’t as off the charts as those of Amazon itself. See what else took place on Amazon’s much-promoted 21st anniversary.

MakerBot Achieves Engagement Success on its Website

| Daniela Forte

3D printer manufacturer MakerBot has always been about providing a personalized experience that puts its customers at the forefront of innovation. The company worked to achieve engagement success in three key areas of its website, see which ones and what they did.