Intelligent sourcing is one way retailers can meet the increasing expectations of today’s always-on consumer, while keeping pace and staying competitive. Find out how trading partnerships and sales performance can be continuously re-evaluated and improved to achieve the greatest efficiency and the best price points for retailers, suppliers and customers.
Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.
Gaining a wealth of knowledge on a customer is beneficial for retailers, that is why eye tracking is so widely used in both brick-and-mortar and online retail sites to study how shoppers are engaging with the environment and to understand what products, promotions and features capture the eye. Here are several general insights learned from eye tracking that can improve the ecommerce experience.
Walmart has long been the brick and mortar giant in the United States known for being extremely difficult to compete with. The company’s recent online push just got a dose of serious “rocket fuel” through its $3.3 billion acquisition of Jet.com. Will it be able to duplicate this stature online?
Vivino has grown from a popular wine selection and review app to a business with global ecommerce designs, after implementing the BigCommerce platform. See how Vivino has leveraged its 18 million app users into a growing ecommerce operation.
Caffe Ladro, a Seattle coffee institution since 1994, has increased its online orders, including subscriptions, with a new ecommerce platform from HighJump. See how the company was able to ease the ordering process to help grow its sales, including subscription services and holiday orders.
In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.
Amazon announced another expansion of its Amazon Dash Button program, adding more than 50 new brands and increasing the total to more than 150. With the program, Amazon is bringing a growing assortment of popular consumer packaged goods sold at its marketplace into the realm of simplified, push button fulfillment gratification.
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Bizrate Insights launched a new Abandonment Survey platform that now can recognize when a consumer is about to leave a retail website and triggers an invitation that gives retailers an opportunity to offer help and save the sale.