brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want … Continue Reading →
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
Results of the e-tailing group’s 15th Annual Mystery Shopping Study, conducted during the fourth quarter of 2012, have been released and nine merchants, including Zappos, Saks Fifth Avenue, Zappos and Office Depot have been recognize for excelling at online customer service.
Earning shoppers