Google Readies for Action
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
WEB CHANNEL: SEO/SEM
Get Smart: Three Steps to Intelligent Keyword Bidding
A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
A Gaggle of Google Updates
(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again.
Making the Mobile Optimization Call
No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.
A Dearth of Search Among Big-Box Retailers
(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,
Putting Jegs.com in drive
This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,
Five Proven Ways to Waste Money with Pay-Per-Click Advertising
For small and midsize companies in particular
Beneath the surface of search
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.