Filler-mail savings

| Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

Top-10 holiday things to do now

| MCM staff

Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems