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Engagement ARCHIVE

Will Macy’s On Call Satisfy In Store Shoppers?  Jul 20, 2016 5:54 PM By Tim Parry

Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM Watson, via intelligent engagement platform Satisfi, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide. According […]

Reimagine Your Workforce to Deliver a Seamless Omnichannel Experience  Jul 09, 2016 8:16 PM By Lori Mitchell-Keller

The workplace of the future will be the most advanced the world has ever seen. Instead of traditional business models focused on simply delivering goods from one location to another, companies are now working across all channels to deliver a seamless omnichannel experience.

How to Deliver Experiences First and Transactions Second  Jun 13, 2016 11:33 AM By Anthony Nicalo

Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.

3 Predictions on How Omnichannel Will Be Omnipotent in 2016  Mar 08, 2016 2:30 PM By Rob Gonzalez

Omnichannel enjoyed buzz-worthy status in 2015, but that was just the beginning. This will be the year that omnichannel becomes “omni-essential,” driven by the increasing need to meet customers when, where and how they shop. Here are 3 reasons why this phenomenon is taking place.

Developing New Sales Strategies in a Customer Driven World  Mar 04, 2016 1:39 PM By Maria Pergolino

We are in the middle of rapid change; accelerating business, ubiquitous information, digitalization of our tools, and evolving relationships both inside and out of our company. Here are some tips to help drive sales for your business.

Fake Target Customer Service Guy Trolls Haters  Aug 14, 2015 12:07 PM By Tim Parry

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

Capturing and Captivating the Impulse Buyer  Jul 09, 2015 9:21 AM By Tim Parry

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?

DSW Seeing Success from Combined Store and Ecommerce Operations  Jun 18, 2015 10:15 AM By Mike O'Brien

DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.

Macy’s Exec Predicts BOPS Volume Will Triple This Holiday Season  Jun 09, 2015 12:37 PM By Mike O'Brien

A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.

Just How Seamless is the Omnichannel Experience?  Mar 25, 2015 9:45 AM By Tim Parry

Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.






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