Subscribe To X
EngagementMar 02, 2015 2:45 PM By Kurt Heinemann
Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.
EngagementJan 19, 2015 5:08 PM By Andy Zimmerman
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
EngagementJan 15, 2015 3:00 PM By Mike O'Brien
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
EngagementDec 18, 2014 1:09 PM By Liat Fuchs
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.
EngagementNov 30, 2014 7:22 AM By JB Brokaw
In order to bring someone back time and time again, marketers must craft meaningful and relevant experiences for the individual. So how can brands go about building loyalty for their businesses in 2015?
EngagementOct 09, 2014 4:15 PM By Tim Parry
The retail transformation is fueled by advancements in technology, shifts in consumer expectations and attitudes and the continued rise of digital commerce. This could considered the perfect storm of retail transformation for retailers and consumers.
EngagementSep 30, 2014 3:59 PM By Graeme Grant
In our omnichannel world, creating loyal customers will come down to being relevant to each shopper – whenever and however they choose to interact with you, whether that’s in-store, online, via email or on a mobile device.
EngagementSep 26, 2014 12:03 PM By Gregg Aamoth
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.
EngagementSep 21, 2014 8:04 AM By Brandi Slaughter
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points
EngagementSep 03, 2014 11:28 AM By Tim Parry
Staples has announced a series of enhancements to its omnichannel experience, including the ability to buy products online and pick them up in-store within hours, Visa Checkout for online payments, new in-store kiosks, and an app for iPad users.
by Curt Barry
Posted 9 hours ago
Posted 2 days ago