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EngagementAug 14, 2015 12:07 PM By Tim Parry
Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.
EngagementJul 09, 2015 9:21 AM By Tim Parry
Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?
EngagementJun 18, 2015 10:15 AM By Mike O'Brien
DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.
EngagementJun 09, 2015 12:37 PM By Mike O'Brien
A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.
EngagementMar 25, 2015 9:45 AM By Tim Parry
Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.
EngagementMar 24, 2015 11:43 AM By Mike O'Brien
A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.
EngagementMar 02, 2015 2:45 PM By Kurt Heinemann
Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.
EngagementJan 19, 2015 5:08 PM By Andy Zimmerman
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
EngagementJan 15, 2015 3:00 PM By Mike O'Brien
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
EngagementDec 18, 2014 1:09 PM By Liat Fuchs
Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.
by Curt Barry
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by Susan Wall
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