Engagement ARCHIVE

Fake Target Customer Service Guy Trolls Haters  Aug 14, 2015 12:07 PM By Tim Parry

Haters gonna hate… And sometimes, a troll comes to the rescue, as Facebook user Mike Melgaard did for Target. But Melgaard taught Target’s customer service team a lesson, too: Don’t fall asleep at the wheel.

Capturing and Captivating the Impulse Buyer  Jul 09, 2015 9:21 AM By Tim Parry

Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer?

DSW Seeing Success from Combined Store and Ecommerce Operations  Jun 18, 2015 10:15 AM By Mike O'Brien

DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.

Macy’s Exec Predicts BOPS Volume Will Triple This Holiday Season  Jun 09, 2015 12:37 PM By Mike O'Brien

A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.

Just How Seamless is the Omnichannel Experience?  Mar 25, 2015 9:45 AM By Tim Parry

Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.

Mobile App Drives Store Sales Gains for GameStop  Mar 24, 2015 11:43 AM By Mike O'Brien

A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.

Creating a 1 to 1 Commerce Experience Across all Devices  Mar 02, 2015 2:45 PM By Kurt Heinemann

Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.

How Personalization Drives Customer Acquisition and Engagement  Jan 19, 2015 5:08 PM By Andy Zimmerman

This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.

Mobile Huge in Omnichannel Engagement, Retailers Report at NRF  Jan 15, 2015 3:00 PM By Mike O'Brien

Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.

3 Personalization Pillars That Will Make (or Break) Retailers  Dec 18, 2014 1:09 PM By Liat Fuchs

Personalizing the online retail experience is arguably the single most important innovation retailers must embrace to thrive in the new omnichannel world. If you’ve just embarked on your own retail personalization journey, start with these three personalization pillars when formulating a holiday season game plan.

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