Alloy Acquires OCM Direct

Teen apparel and sporting goods cataloger Alloy (Nasdaq: ALOY) continues its spree of acquiring youth-oriented marketing companies. The New York–based company has acquired substantially all of the assets and liabilities of OCM Direct for $15.6 million in cash. OCM Direct provides to college students and their parents with a variety of school-endorsed products ranging from residence-hall linens to diploma frames.

“OCM has built a truly unique college marketing franchise that leverages relationships with colleges and universities in order to sell products to students,” Alloy chairman/CEO Matt Diamond said in a statement. During the next 12 months, Alloy expects OCM Direct to increase its sponsorship revenue by approximately $25 million.