Alloy posts 4Q profit

Teen apparel marketer Alloy (Nasdaq:ALOY) reported a profit for the fourth quarter while also narrowing its net loss for the year.

Net income for the fourth quarter was $1.5 million, compared to a net loss of $6.8 million for the fourth quarter of fiscal 2000. Revenue for the quarter ended Jan. 31 was $64.2 million, up 51% from $42.5 million the previous year. Those revenue figures include Alloy’s marketing and media businesses. Fourth-quarter net merchandise revenue was $46.8 million, up 28% from the previous year. Alloy attributes the sales increase in part to the names it acquired with its third-quarter acquisition of “extreme sports” catalog Dan’s Competition.

The net loss for the year was $15.6 million, a 90% improvement from 2000’s net loss of $29.7 million. Total revenue for the year was $165.6 million, up 82% from $91.2 million. Net merchandise revenue increased 62%, to $124.1 million from $76.7 million.

As for 2002, Alloy is projecting first-quarter merchandise revenue of $30 million-$32 million. The company expects income before income taxes and acquired intangible asset amortization (“EBTA”) in the $3.5 million-$4.0 million range. For the full year, Alloy expects merchandise revenue of $162 million-$167 million and EBTA of $33 million-$36 million.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.