Alloy posts 4Q profit

Teen apparel marketer Alloy (Nasdaq:ALOY) reported a profit for the fourth quarter while also narrowing its net loss for the year.

Net income for the fourth quarter was $1.5 million, compared to a net loss of $6.8 million for the fourth quarter of fiscal 2000. Revenue for the quarter ended Jan. 31 was $64.2 million, up 51% from $42.5 million the previous year. Those revenue figures include Alloy’s marketing and media businesses. Fourth-quarter net merchandise revenue was $46.8 million, up 28% from the previous year. Alloy attributes the sales increase in part to the names it acquired with its third-quarter acquisition of “extreme sports” catalog Dan’s Competition.

The net loss for the year was $15.6 million, a 90% improvement from 2000’s net loss of $29.7 million. Total revenue for the year was $165.6 million, up 82% from $91.2 million. Net merchandise revenue increased 62%, to $124.1 million from $76.7 million.

As for 2002, Alloy is projecting first-quarter merchandise revenue of $30 million-$32 million. The company expects income before income taxes and acquired intangible asset amortization (“EBTA”) in the $3.5 million-$4.0 million range. For the full year, Alloy expects merchandise revenue of $162 million-$167 million and EBTA of $33 million-$36 million.

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