Be Still, My Heart

What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide says retailers should envelop shoppers in a “360-degree experience” that thrills the senses and speeds up their hearts. Apparently these operatic emotions are most easily triggered in face-to-face encounters. A recent Jack Morton survey reports that 83% of men and 82% of women find the presence of an on-site representative highly influential in deciding whether to buy a product. The next best thing is the ability to experience the “experience” with friends and family. About half of all men and women cite information about competing products and brands as influencing their purchases. Actually, going solo isn’t so bad either: 49% of men and 48% of women like to experience their shopping thrills alone.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.