Burton Snowboards Contracts with West Coast Fulfillment Provider

To expand product availability and provide faster fulfillment for its retail customers on the West Coast, Burton Snowboards, which sells snowboard equipment, apparel and accessories, has contracted with a distribution center in Walnut, CA.

The facility is owned and operated by Menlo Worldwide Logistics. It will handle the distribution of multiple Burton brands, including the ANON sunglasses, Analog, Gravis, Burton Apparel and Channel Islands non-surfboard product lines.

Menlo, a subsidiary of Con-way, will work closely with Burton’s main fulfillment and logistics provider, World Warehouse and Distribution, in operating the new facility.

World Warehouse and Distribution owns and operates Burton’s three other DCs in North America. These centers will continue to fulfill ANON goggles, Burton outerwear and snowboards. All of Burton’s DCs handle wholesale and direct customers.

Raymond Campbell, Burton’s vice president of operations, says the company decided to go with Menlo “because of their ability to work with an existing WMS and their experience in the apparel business and this multiclient facility in southern California fit our needs.”

Privately held Burton Snowboards started in 1977 when Jake Burton Carpenter starting making snowboards in his Vermont barn. Starting in 1996, Burton began growing its family of brands to include Anon Optics (snowboard goggles and eyewear), R.E.D. Protection (helmets and body armor), Analog Outerwear, and Gravis Footwear.

In 2005 it acquired four snowboard brands from Four Star Distribution, including Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear, and Special Blend (SB) Outerwear. In February 2008, Burton acquired DNA Distribution, which includes Alien Workshop, Habitat, and Reflex.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.