Hermes Debuts Smartful eEcommerce Solution

Hermes, a leading provider of end-to-end e-commerce and omnichannel services for fashion and lifestyle brands, announces the availability of Smartful, a one-stop omnichannel solution for fashion and lifestyle companies. Enabled by new organizational and IT infrastructure based on SAP, Smartful gives U.S.-based companies access to the same international, full-service options that Hermes  previously only made available to large online retailers.

Smartful supports companies in the fashion, home and living, consumer electronics and appliances industries. With its modular architecture, Smartful easily connects to any retailer’s or brand’s IT infrastructure. The basic module offers various fulfillment functions; the flexible framework supports add-on modules, supporting a company’s individual needs.

Smartful’s basic module includes warehousing, omnichannel fulfillment and returns management as well as standard integration with leading e-commerce and order management platforms. Also included is standard integration to leading local online marketplaces. Add-on modules offer customer services, financial services and carrier management. Other modules offer value-added services such as refurbishment and reconditioning, gift wrapping, multi-carrier solutions with leading local carriers, call-center services and secure payment systems.

“With the introduction of Smartful, we are combining our fulfillment expertise in a lean and tailored solution that will grow along with our customers,” says Dieter Urbanke, CEO, Hermes Fulfillment GmbH. “Our objective is to provide optimal e-commerce and omnichannel support to companies that want to expand internationally with flexible components to ensure that they can focus on core tasks like product and brand development.”

About Hermes
Hermes, a wholly-owned subsidiary of the Otto Group, is a leading specialist in retail-related services and partners with numerous distance sellers of all sizes. The range of services provided by the twelve Hermes companies embraces the full length of the supply chain: sourcing, quality assurance, transport, fulfillment and home delivery. In 2014, the Hermes Group grew its consolidated revenue to 2.230 billion euros and increased the number of employees to 12,470. In 2014, Hermes made more than 530 million deliveries to end customers, establishing Hermes as one of the leading B2C delivery companies in Europe. Hermes operates worldwide and has established country companies in Germany, the United Kingdom, United States, China, Russia, Italy and Austria. For further information, please visit

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.