Matrix Reloaded

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending Order Power! to small to medium-sized direct marketers with the introduction of Direct 500 as a module option to Best Software’s MAS 500 business management software. CommercialWare has acquired OrderMotion and can now offer ASP services to small to medium-sized companies without requiring them to purchase hardware and software licensing. Page Digital was acquired by Island Pacific. Morgan CustomSoft is looking for a buyer and is now only in user support mode.

What will happen in the remainder of 2004 is uncertain, but some of the larger vendors are seeing a resurgence of business. Most users of Ecometry’s HP 3000 version have yet to move to either their Unix or Open Systems, evidently preferring a wait-and-see approach following HP’s announcement a couple of years ago that it would discontinue support of the HP 3000 at the end of 2006.

Enterprise-wide software companies such as PeopleSoft, JDA, and others continue to make enticing proposals to larger catalogs. The problem is that they still lack many of the marketing, merchandising, profitability reporting, forecasting, and inventory management features and functions that are specific to direct marketing. The price to modify these systems is fairly high.

Pages 45-50 provide a comprehensive guide to the direct marketing systems that specialize in the order fulfillment business.

The information in this review was supplied by Curt Barry, president of F. Curtis Barry & Company, a consultancy specializing in e-commerce and direct marketing operations and systems. He can be reached at 1897 Billingsgate Circle, Suite 102, Richmond, VA 23233; phone: 804-740-8743; e-mail:; Web site:

PC Server Systems

CoLinear Systems Inc.

4343 Shallowford Road, Suite H-7
Marietta, GA 30062
Contact: Matt Merriam, VP Sales
Tel.: (800) 265-4632; Fax: (800) 800-6988
2004 enhancements: and integration; databased marketing module; simplified API for external real-time shopping carts; inventory, purchasing, and WMS enhancements; system-wide “best practices” initiative
CoLinear users: National Allergy Supply, Wine of the Month Club, Crafts Americana Group, J. Marco Galleries, Gooseberry Patch

Dydacomp Development Corp.

11 D Commerce Way
Totowa, NJ 07512
Contact: Robert Coon, VP Sales & Marketing
Tel.: (800) 858-3666; Fax: (973)237-9043
2004 enhancements: Large-scale SQL edition, .NET e-commerce, additional shipping interface options for major carriers and third-party expediters, expanded features for international, new payment processing gateway options
Dydacomp users: Fairytale Brownies, RC Bigelow Tea Inc., Sportswave, Sportamerica, Scooterworks

Morse Data Corporation

10F Second Street
Dover, NH 03820
Contact: Dan Cannon, VP Sales
Tel.: (603) 742-2500; Fax: (603) 742-8178
2004 enhancements: Enhancements to order entry, POS, job cost, accounts payable, purchasing, integrated Web shopping, gift certificates, Internet credit card verification, remote desktop connectivity, statistical forecasting, real-time address corrections, and duplicate checks
Morse Data users: Janns Netcraft, BCI Eclipse,, Proliteracy Worldwide, University of California, International Bible Society, Southland Logistics

NewHaven Software

9511 Willows Road, P. O. Box 345,
Redmond, WA 98073-3456
Contact: Tom Danner, President
Tel.: (425) 861-7120; Fax: (425) 861-7460
2004 enhancements: Ver. 2.0 to be released 6/04, includes enhanced user interface, complete purchasing system, increased options for Web order importing and management, eCMS integrated e-commerce and Web site management tool, enhanced continuity and “club” management, multiple warehouse management, expanded reporting options, accounting interface options and more.
NewHaven users: Available upon request

Rigden Inc.

3090 Sterling Circle, Suite 200
Boulder, CO 80301
Contact: James Jobson
Tel.: (303) 442-8190, ext:108
Fax: (303) 442-8686
2004 enhancements: Rigden Advanced Catalog Technology (Act I) 2004 Development. Act I now contains a complete GUI Windows interface; automatic interface with Crystal Reports has been added; new import and export utilities; specific inquiries recorded by customer; inbound call screen records each phone call; inventory forecasting for multiple channels; product sales configurator; new database marking tools include enhancements to lifetime value, repeat buyer curves, cell segmentation, and product affinity.
Rigden Users: Call for user list.

Unix Systems

MACH2K by Data Management Associates Inc.

4000 Executive Park Drive, Suite 101
Cincinnati, OH 45241
Contact: Larry Maher, VP Sales and Marketing
Tel.: (800) 660-12750; Fax (513) 563-7301
2004 enhancements: Web-enabled executive Inquiry tools; browser-based system; enhanced marketing data analysis; forecasting and sales curve analysis; additional WMS interface; upgrade multi-location retail POS; enhanced Web integration and marketing; personalized gift message; flexible kit configuration; integration; greater ROI. Go online for latest developments.
Data Management users: Sporty’s Pilot Shop, Lady Grace Stores, Creative Irish Gifts, Gardens Alive!, Sacramento Vintage Ford

Datamann Inc.

1994 Hartford Avenue
Wilder, VT 05088
Contact: Andrew G. Warner, John E. Mann
Tel. (800) 451-4263; Fax: (802) 296-3623
2004 enhancements: Containerized landing calculations; auto inventory cycle count utility based on “xxx” days and last count date; expanded LTV processing; packing materials tracing; report archive to CD storage; user-defined cancel reasons; corporate buyers/and ship-to linked with sales information; expanded special offer and customer address file to include catalog/vacation/ school/work/seasonal; order/department/class/group upsell; exploded master/component, drop-ship components and drop ship on-the-fly; PO template/return to vendor/ clone/normal/blanket; expanded FDs for abacus, Z24, Prefer, and others, gift certificate module.
Datamann users: Available upon request

Island Pacific Inc., Synaro Office (fka Page Digital Inc.)

6450 S. Revere Parkway
Englewood, CO 80111
Contact: Bonnie Hendry, Marketing Manager
Tel.: (800) 569-1122; Fax: (303) 754-4995
2004 enhancements: Linux Version now available under Red Hat Linux; more enhancements to the Java-based payment processing engine, now supporting electronic checks and gift cards. Significantly enhanced Synaro Integrator component now supports more functionality for XML connectivity to disparate applications and functionality. New version (4.0) of Synaro WebStore supporting new functionality including B-to-B capabilities. Oracle database now replaces proprietary database; MS SQL 2003 and DB2 available Q4 2004; fully integrated POS application for multichannel shopping; Integration with Island Pacific Merchandising and ERP systems.
Island Pacific users: IBM, Lands’ End Corporate Sales, Turner Broadcasting, Michaels Stores, Hershey, Retail Variations (UK), Signet (UK), Coldwater Creek, Brookstone, Academy Sports, Frederick’s of Hollywood, PacSun

Sigma Micro

6720 Parkdale Place
Indianapolis, IN 46254
Contact: Jim Mangan, Vice President, Sales and Marketing
Tel.: (800) 227-4462; Fax: (317) 631-6585
2004 enhancements: Browser-based call center application; Web services extension of Controller+; relational database; enhanced fraud management; enhanced data import and maintenance; third-party accounting/financial interface; enhanced warehouse functionality; EDI interface; best-of-breed POS interface
Sigma Micro users:; Sears, Roebuck & Co; L’Oreal; Johnston & Murphy; Lands’ End International; Woodcraft Supply

Terno & Associates Inc.

755 Boardman-Canfield Road, Suite N2
Boardman, OH 44512
Contact: Jeff Moliterno, President
Tel.: (330) 629-7004; Fax: (330) 629-7585
2004 enhancements: Enhanced real-time Web and XML/SOAP connectivity; Terno Security Plus System (TSPS) failsafe data and Web backup service; improved warehouse replenishment and restocking functions; wireless warehouse module improvements; enhanced user-definable promotions; file-level triggers for cross-database updates and audit trail enhancement; more flexible user-defined e-mail confirmations with HTML tags; improved inventory and returns analysis reporting; improved GUI screens. Call or go online for latest developments.
Terno users: BUDK Catalog, Chinaberry, Cuddledown of Maine, Into The Wind, Venus Swimwear, Wendell August Forge

Proprietary Software Systems / Open Platforms

Assist Cornerstone

57 West 200 South, Fifth Floor
Salt Lake City, UT 84101
Contact: Marty Wescott, Director of Client Accounts
Tel.: (800) 732-0136; Fax: (801) 355-7720
2004 enhancements: Assist Version 9: enhanced analytics and forecasting; reverse logistics; CRM portal; Assist Webstore (configurator, duplicate checking, multistore, and more); database enhancements; reporting; radio frequency; e-mail notifications and marketing
Assist Cornerstone users: Alta Resources, Atkins Nutritionals, Icon Health & Fitness, Mid America Motorworks, Oreck


30 Avon Meadow Lane
Avon, CT 06001
Contact: Larry Rocheleau, Manager of Business Development
Tel.: (888) AVEXXIS; Fax: (860) 677-2176
2004 enhancements: Enhanced user interface; support for SQL Server; expanded warehouse functionality; payment processing enhancements. Call for an up-to-date list.
Avexxis users: Vermont Teddy Bear, Federated Department Stores, The Wisconsin Cheeseman, C. C. Filson, Mindware


24 Prime Park Way, Cochituate Place
Natick, MA 01760
Contact: John Coskie, VP, Marketing and Sales
Tel.: (508) 655-7500; Fax: (508) 647-9495
2004 enhancements: Acquisition of OrderMotion, an ASP, low-cost-of-entry, cross-channel order management/fulfillment solution that serves small to medium businesses; cross-channel retail integration APIs to facilitate a single view of customer purchase history; inventory availability, and store pick-up; GA release of CWLocate product, which allows retailers to locate inventory across all sales channels in real time to significantly reduce lost sales and improve brand loyalty; Amazon integration for order processing; QAS integration for address hygiene; Newgistics integration for advanced returns management; Formtastic integration for advanced form creation; stored value card and International switch card integration with Paymentech
CommercialWare Users: Target Direct, Disney Direct, J. Jill, Abercrombie & Fitch, The U.S. Mint, Ritz Camera

Computer Solutions Inc.

6187 NW 167th Street, Suite H-33
Miami Lakes, FL 33317
Contact: Ernie Smith, Vice President
Tel.: (305) 558-7000; Fax (305) 557-0003
2004 enhancements: Continue to enhance Direct 500, the module that provides B2B and B2C functionality to Best Software’s MAS 500.
Computer Solutions users: REI, Bombay Company, The U.S. Navy, Royal Canadian Mint, Kable News, Costco, Wolferman’s,

Ecometry Corporation

1615 South Congress Avenue, Suite 200
Delray Beach, FL 33445-6368
Contact: Charlene Smith, Supervisor, Inside Sales
Tel.: (561) 265-2700; Fax: (561) 454-4803
2004 enhancements: Expanded Web functionality; standard XML interfaces; QAS integration; Newgistics integration; Targus integration; N-tier architecture running on Unix and Windows utilizing Oracle and SQL2000. Additional functionality in wireless warehouse and inventory forecasting; new client interfaces; advanced warehouse automation; predictive upselling and delivery of new POS system and datamart. Ecometry features a fully integrated customer and inventory system.
Ecometry users: Coldwater Creek,, Hickory Farms, Time-Life, Hammacher Schlemmer, Levenger, Ross Simons, Miles Kimball, Smithsonian

Natural Solutions

8003 Castleway Drive, Suite 200
Indianapolis, IN 46250
Contact: Tyce McIntosh, VP of Marketing
Tel.: (317) 596-1215; Fax: (317) 596-1225
2004 enhancements: Light manufacturing module, expanded functionality within fulfillment, enterprise data query module
Natural Solutions users: Barton Cotton, Medibadge, Corporate Services

OrderMotion, a CommercialWare Company

251 West 30th Street, Suite 12E
New York, New York 10001
Contact: Buddy Jedd, Sales Director
Tel.: (212) 279-6500; Fax: (212) 202-4444
2004 enhancements: GA release of the Universal Data Interface or UDI, a universal plug-‘n-play interface that allows third-party systems to communicate with OrderMotion. GA release of SmartLabels, a standardized information panel with information about customers, orders, items, key codes, promotions, suppliers; AddressDoctor database with worldwide postal organization support; multilevel kitting; unlimited items/order, with multipage invoice support
Order Motion users: Ronco, Safety Glasses USA, Nutrazone, Warrior Custom Golf, Popcorn Indiana

Yantra Corporation

One Park West
Tewksbury, MA 01876
Contact: Joseph Vukson, Manager, Corporate Communications
Tel.: (978) 513-6180; Fax: (978) 513-6006
2004 enhancements: Yantra will continue to advance its product suite in line with its vision for synchronized fulfillment and consistent with the evolving needs of its customers and target markets: retail, wholesale distribution, and logistics. Such enhancements include delivery and service scheduling capabilities, in-store inventory management, and inventory costing. Yantra will continue to develop and deliver the most technologically advanced architecture and integration capabilities.
Yantra users: SYSCO Corporation, Best Buy, Target, Motorola, School Specialty Inc.

System Name
Date Started Total Installations Computer Platform Operating Software Programming Language Database Software Total Staff Price for 15 Users Price for 50 Users Price for 100 Users Annual Maintenance Fee Warehouse Management System Interfaces Integrated E-Commerce Module Compatible Web Tools Used Manifesting System Interfaces Integrated Accounting Interfaces
Assist Cornerstone
Assist Commerce Suite
1987 57 IBM iSeries OS/400, Linux RPG400, Java DB2/400 18 Call for pricing Call for pricing Call for pricing 15%-18% of license Yes, have interfaces Yes Assist Webstore, Webshpere, Commerce Server 2000 Open APIs Varsity, Clippership, FedEx, Powership Integrated module, open API
Avexxis Corp.
1985 28 Intel or Unix servers Windows servers, HPUX IBM U2 DataBASIC and Delphi IBM U2 16 $30,000 $90,000 $180,000 Variable, client-defined Majure Data Systems Web connectivity kit IBM Websphere, Commerce Suite Clippership, Seacap SPSS, UPS Worldship Own module
CoLinear Systems
1984 500+ PCs Windows NT, 2000, XP VDF, VB, ASP, SQL, C MS SQL, Oracle 8 <$17,000 <$50,000 Call for pricing Basic $500/year; standard – 18% of license PkMS, EXE, Catalyst, JDA, Island Pacific, Manugistics, Dove Tree Yes APIs for generic integration UPS Worldship, Pitney Bowes, Kewill, Harvey/CPS, StarShip, Clippership, plus any ODBC Own module (A/R, P/O)
CWDirect, CWStore,
CWLocate, CSIntegrate,
CWData, CWAnalytics,
1975 248 Wintel, IBM iSeries Windows 2000/XP, OS/400 ASP.NET, C+, Java, JSP, Powerbuilder, RPG, XML SQL server, DB2/400 90 Call for pricing Variable, Standard, Gold, Platinum levels Integrated WMS, and have interfaces Yes WebSphere, Commerce Server 2000, Blue Martini, BroadVision, Interworld, ATG Dynamo Tracer, Scancode, Varsity Own AR/AP, Lawson, PeopleSoft, Oracle, Great Plains, JDE
Computer Solutions, Inc.
Order Power!
1979 95+ IBM iSeries OS/400 RPG-ILE, Net.Data, Visual Basic, C DB2/400 30 $65,000 $150,000 $275,000 18% of base price Integrated WMS Yes Net.Data, IBM HTTP server LogisticsPro, Evcor, Tan Data, Pitney Bowes, Aristo, Powership, Kewill, Clippership Own module
Computer Solutions, Inc. Direct 5000 (& MAS 500) 1981 5,000+ for MAS 500 Windows Windows 2000, XP Visual Basic, Visual C++. Visual Studio.Net, Crystal Reports SQL 2000 30 for CSI $50,000 $95,000 $165,000 Various plans PCC Lightning Pick System Yes IIS, API’s, ASP Integrated StarShip Own module
Data Management Associates
1979 42 PC Servers and RS/6000 Windows 2000, Unix and AIX IBM U2 Database Basic IBM U2 RDBMS 15 $55,000 $140,000 $240,000 15% of license fee Included in base Yes NetFusion Malvern MC, Worldship, Powership, Kewill, Aristo, NeoPost Own module
Mail Order Software Plus (MOSP)
1975 50+ UNIX, RS/6000 AIX Acu-Cobol NA 25 $50,000 $125,000 $180,000 18% of license fee Optional Yes IIS, Apache, iPlanet FedEx, Airborne, UPS, USPS, Starship, Melvern ABS
Mail Order Manager MOM V4.3
1983 5,000+ PC, PC Networks Windows 98, Me, NT, 2000, XP Visual FoxPro NA 45 $14,525 $33,850 $58,600 $499 base + $179 per station PkMS, IRMS, OPTUM, any XML open systems interface Yes IIS, Visual Interev USPS, UPS, & others using Universal Shipping Interface Own AR & AP, Quickbooks, Peachtree, MAS90, Business Works, Soloman, Great Plains
Ecometry Corporation
Ecometry Commerce Suite
1988 367 UNIX and Windows HP-UX, Windows 2000/2003 Java, C++, Visual Basic, COBOL SQL 2000, Oracle 9i 200 $50,000 $130,000 $250,000 18% of license fee PkMS, IRMS, OPTUM, any XML open systems interface Yes CGI, COM, XML interfaces and 3rd-party Web systems FedEx, Airborne, UPS, RPS, USPS, CTC, Neopost Great Plains, Oracle, PeopleSoft, Multiview, GTS, Lawson, Peachtree
Island Pacific (f.k.a. Page Digital)
IP Synaro Advantage
1980 200 RS/6000, HP 9000, Windows NT, 2000 Server, Linux AIX, HP-UX, Linux, Windows, NT, 2003 Server Java, C, Basic Synaro Cache and/or Oracle 9i 200 Call for pricing Tiered Pricing IRMS, IBM, LE Proprietary systems Yes IBM WebSphere, BEA Weblogic, Apache Toncat UPS Online, FedEx Server, Kewill Own module, PeopleSoft, Oracle, Lawson
Morse Data Corp.
In Order
1975 57 Terminal servers, client/server networks Windows 2003 Server, Windows XP/2003 Client Power Builder, XML SQL Server 15 $35,500 $94,000 $175,000 18% of license fee InOrder has an integrated WMS Yes Visual InterDev, AO/ASP, .NET FedEx, Powership, UPS Worldwide, Clippership Integrated IC, AR, PO, AP+ Great Plains, Oracle Financials
Natural Solutions
Natural Order
1992 21 Open platform Microsoft NT Sybase Powerbuilder MS-SQL 20 $60,000 $120,000 $190,000 20% of license fee No N/A IIS, Com UPS Maxi-ship, UPS Online Pro, Aristo, Neopost Own module
NewHaven Software**
Commerce Management System
Mail Order Wizard
1986 160+
PC Client -Server Windows 2000, 2003 and XP PC Windows 2000, 2003, XP
Delphi, SQL Anywhere Studio
Assembley, Clarion
Sybase iAnywhere SQL
Call for pricing
20% of license fee N/A Integrated, no external or third party at this time N/A Yes — eCMS eCMS, XML, Web Services, Miva, Yahoo!, etc. N/A UPS, FedEx, Harveysoft, other 3rd-pary applications UPS, FedEx, Airborne G/L, A/R, Employees, etc.
None (reports only)
OrderMotion, a CommercialWare company
1996 150 Intel Servers Windows Enterprise ASP.NET, C+, DHTML, Java, XML, XSLT SQL Server 20 Call for pricing Variable, Pro, Premium, Enterprise levels XML API, OneWorld, PCA Yes Smartpage (propietary), Yahoo, Monster commerce, Modualar Merchant, BeanTree, XML API IIS, Com UPS, FedEx, USPS, Indicia Built-in AP, AR, GL, Budgeting, etc.
Rigden Inc. 1987 60+ Intel and RISC Any UNIX (AIX, Linux, etc.) NT, Windows 2000, XP-PORT Visual Basic, Data Basic, D3/Access, Symbion-GUI D3 Post Relational, Multi-Dimensional 10 Call for pricing 15% of license fee Interface with corporate systems Own module or interface to WMS Yes Middleware module interfaces with any web based application FedEx, UPS, Airborne, Aristo, Tan Data Own AR, Quickbooks
Sigma Micro
1982 150 IBM pSeries, Intel, HP9000 AIX, HP-UX, Linux, Windows 2000 Cobol, J2EE, Visual Basic, C/ASP ODBC, SQL 85 $100,000 $150,000 $225,000 20% of license fee Yes Yes Web Services, J2EE compatible applications serers, APIs, VB, etc. Kewill, Clippership, Aristo, UPS Worldship, FedEx, Pitney Bowes, Neopost MAS90/200 PeopleSoft, ABS
Terno & Associates
1992 85 Unix, HP, IBM UNIX, Linux, Windows NT, 2000, 2003 & XP Universe Basic Visual Basic IBM Universe RDBMS 18 $40,000 $110,000 $195,000 12% of license fee or hourly Yes Yes IBM Redback, APIs, XML/SOAP Clippership, Aristo, UPS, FedEx, Airborne, USPS, Malvern Own module, or APIs
Yantra 5x-Distributed Order Management
1995 35+ SUN, HP, IBM, Windows 2000 UNIX, Solaris, HP-UX, IBM-AIX, Windows 2000 Java (J2EE Standards) Oracle, MS-SQL, IBM DB2 200 Call for pricing 18% of license fee Yantra, Manhattan, EXE, Optum Yes IBM, BEA, BroadVision, Blue Martini, ATG FedEx Airborne, DHL, UPS No, APIs
Key: Installations may reflect total number of users on lifetime sales. Prices include hardware, software, peripherals, and third-party hardware and software, but not file conversion. “Interfaces to other vendors” reflect connectivity to other commercially available systems.
Note: Companies listed here are limited to those that provide a wide range of integrated functions across the categories of call center, warehousing, inventory management, merchandising, marketing, and the Internet.
**Haven Corporation was started in 1986. NHS purchased Haven in 2000 and continued development and support for the Mail Order Wizard program while developing Commerce Management System.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.