Otto Versand launches Together spin-off

Women’s apparel cataloger Together, owned by $23 billion German mail order giant Otto Versand, last month launched Pure by Together, a spin-off featured tailored apparel for women ages 35+. In the U.S., Together is mailed as a spin-off of the Spiegel brand, and the 32-page Pure by Together was bound in with the fall mailing of the Together title.

The 20-year-old Together sells apparel and accessories for women 25-35 years old. According to David Found, director of retail for agency Grey Worldwide in London, which designed the catalog, Pure by Together mailed in 16 countries, including the U.K., France, Germany, and Japan. Names were culled from the existing Together database as well as from rented lists. Otto Versand, mails 600 catalog editions with an annual circulation of 65 million.

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