Computer reseller PC Mall on Oct. 28 relaunched OnSale, an online marketplace and auction site. The Torrance, CA-based marketer is hoping to repeat the success of its first online auction business, Ubid, which was spun off to shareholders in 1999.
The original OnSale.com was one of the first online auction businesses. PC Mall acquired its URL last year through a bankruptcy proceeding of now-defunct computer marketer Egghead.
Initially, OnSale will add technology capabilities while it offers free listings. The site is a marketplace service, not a seller of the products sold on the site, making short-term revenue “very limited,” PC Mall chairman/CEO Frank Khulusi said in a statement.