More Retailers Transition to a Single Order Management Solution

In the next three years, 250% more retailers will be transitioning to a single order management solution to support a unified commerce experience across all channels, according to the Boston Retail Partners report.

The report explained how many retailers are planning to adopt a single order management system and the numerous benefits it presents to improve operations and enhance the customer experience.

The report revealed that retailers are shifting their focus from channel integration to a holistic customer experience.  This “unified commerce” initiative is the evolution of both multichannel and omnichannel retailing to provide a seamless shopping experience whether it is in the store,  on the web or anywhere customers choose to shop on their mobile devices.

Integral to unified commerce is a commerce platform – a single centralized commerce platform for all channels – combining traditional point of sale, mobile, Web, clientele, order management and fulfillment into a consolidated, “real-time” platform.

“Retailers can’t afford to operate from within channel silos, and must transform their organization;  business processes and technology to align with their customers,” said Ken Morris, principal of Boston Retail  Partners.  “With significant advancements in order management systems from several vendors, we see a convergence of OMS with traditional POS.  This convergence makes total sense, as a POS transaction is essentially just an order processed in real-time.”

The BRP surveyed the top North American retailer to better understand how and why 250% more retailers were evolving to a single order management system to support all channels in the next three years.

 

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