Storehouse: Sears, REI Top List of Multichannel Gurus

Two merchants with vastly different products have succeeded remarkably well at multichannel operations because of important attributes they have in common, according to an in-depth report titled “Multichannel Best Practices: Sears and REI,” from Forrester Research Inc. Winning factors include using a single set of measurements; installing appropriate technology; integrating all systems and channels; and most important, obtaining support from top management. For more information, visit www.forrester.com or call (617) 613-6000.

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