The Graveyard Shift

It’s a common verity that a magazine staff tires of a design long before the reader does. In fact, I’d hazard a guess and say most readers don’t even notice a new design — unless they don’t like it, in which case the response is both lightning-fast and deafening. We freely admit guilt. We sickened of the old design, and decided that our tenth anniversary would be the perfect time to hone the magazine, with you, the reader, foremost in our minds.

Business-to-business publications are too often dull, listless affairs, with second-rate graphics and tedious, painfully literal interpretations of ideas. Although a magazine may tell you exactly what you need to know to do your job better, it may not be quite the thing you want your neighbor across the aisle in Seat 22B to catch you reading. We want you to be able to enjoy your magazine without squirreling it away inside, say, The Wall Street Journal.

This was at the crux of our reasoning when designing the new O+F. Many hours were spent on ideas ultimately jettisoned because the art and editorial mix just wasn’t quite right. Teamwork is the most important component in making such a proposition work. Luckily, I work with one of the wittiest editorial directors it has been my fortune to know, and together we hope we’re bringing you a winning combination of essential information, pithily presented and wrapped up in a design-conscious package.

We’re proud of our magazine, and we want you to be proud, too.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.