The smart company lays out strategic planning in a way that’s visible to everyone: For example, if we do this, X will happen, if we don’t, Y will happen.
Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
Take a Stab at This Use of Catalogs You never know what will come up when you type mail order catalogs into an Internet search engine. A recent search
Our second annual survey of material handling practices, conducted after the Sept. 11 tragedy, shows mixed results. The bad news is that for the most
Rick Peterson is a quiet, soft-spoken man who seems to put plenty of thought into his answers. So ask him what it was like to move from a non-union to
Between renting and paying the utilities for the distribution center, employing and training customer service and fulfillment staff, maintaining the machinery,
The traditional software selection cycle has typically been a multi-step task. By definition, the more complex the function that the software is to support,
One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,
If good sales cover a world of evils, then perhaps falling sales reveal myriad opportunities for today’s retailer. Or so we tell our clients who perceive