Few of us can remember the number of times we’ve resolved to lose weight, or the number of times we’ve gone off a diet. For companies, however, the current
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they
It’s the Savings, Stupid Whoever took the potshot at the Sierra Trading Post catalog in the January Backword (Sell Me, Don’t Save Me) was clever but uninformed.
Our second annual survey of material handling practices, conducted after the Sept. 11 tragedy, shows mixed results. The bad news is that for the most
Rick Peterson is a quiet, soft-spoken man who seems to put plenty of thought into his answers. So ask him what it was like to move from a non-union to
Between renting and paying the utilities for the distribution center, employing and training customer service and fulfillment staff, maintaining the machinery,
The traditional software selection cycle has typically been a multi-step task. By definition, the more complex the function that the software is to support,
One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,
If good sales cover a world of evils, then perhaps falling sales reveal myriad opportunities for today’s retailer. Or so we tell our clients who perceive