According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.
Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …
Alloy wants teens to think of its Website as their local mall. “Teenagers go to malls. They’re there to shop, but also to talk to friends, look at magazines,
Has Boulder, CO-based Paladin Press – the same Paladin that once published books such as The Poor Man’s James Bond and How to Kill – remade itself into
New consumer ground delivery service aims to compete with UPSTouting itself as a United Parcel Service alternative for ground residential delivery, FedEx
Prices hikes, even shortages aheadReady to pay up to 33% more for your paper? After the October 1999 increase of $60/ton for coated groundwood, industry