When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe
According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote
“How cute!” exclaimed a judge upon seeing the snow-speckled black Lab puppy on the cover of Orvis’s fall Sporting Tradition catalog. The cover is compelling
Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.
In years past, the Catalog of the Year was actually awarded to the cataloger of the year: the catalog company that best exemplified the qualities necessary
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.
Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …