DHL Dumps @Home Service
As part of its U.S. restructuring, Multichannel Merchant has
learned that DHL Express is halting its @home delivery, effective Sept. 1. The
@home service was designed for business-to-consumer shippers, and by some
accounts was DHL’s fastest-growing product during the past five years.
But DHL considers @home to be a “noncore” product. The service, which generates
less than 10% of its revenue, is not profitable because of its operational
challenges and seasonal peaks. The move will enable DHL to focus on its core
domestic and international express products in the U.S. Final pickups for @home
will take place on Aug. 29.
Parent company Deutsche Post has been under pressure to do something about
DHL’s dismal performance in the U.S.--it expects to lose more than $1 billion
in the U.S. this year. The company announced in late May that DHL Americas will
end a partnership with its two airline subcontractors and close about a third
of its U.S. stations.
To cut costs, DHL is consolidating and closing smaller sorting facilities into
larger stations; reducing pickup and delivery routes by 17%; and scaling back
its ground linehaul network by 18%. DHL is working out a deal with United
Parcel Service in which UPS will provide air freight for DHL Express U.S.
domestic and international shipments within North America.
But German newspaper Die Welt is reporting that the U.S. Justice Department may
investigate whether DHL’s impending deal with UPS conflicts with antitrust
laws. Representatives from Ohio are said to be pushing for a probe, as the
agreement will mean a loss of some 8,000 jobs in the state if DHL’s Wilmington,
OH, hub is shuttered as a result.
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