Carolina Rustica CEO Spills SEO Secrets 

The rise of personalized search (a la Google), social networking platforms, and consumers’ increasing reliance on local and mobile search have created new opportunities to gain visibility for your Website through good SEO...

Choosing the Right Social Media Networks 

No longer dominated by tweens, social media is a viable channel to market to business and family decision makers. Before you begin, though, you must understand where your target audience resides online...

Software Selection Smarts 

Seeking some new software? There’s a lot to consider in picking a system and a vendor partner...

Three Ways to Reduce Warehouse Expenses 

If you’re looking to reduce expenses in your warehouse, the top three areas of opportunity are slotting, replenishing and labor management...

Your Contact Center Staff is Your Brand 

There’s no question, we’re living in stressful times. And stress is killing productivity...

Live From NCOF: Now is the Time to Wow Customers 

We all know providing customer service is a big deal. But a great customer experience is even more crucial in a down economy...

Live From NCOF: Tips for Greener Logistics 

Most merchants want to be green, in theory. But if being green means increasing costs for the long term, the notion can’t be sustained...

Live From NCOF: The Case for Home-Based Call Agents 

Considering using home-based call center agents? Why not—all they need is a dedicated high-speed Internet line, a dedicated phone line. But if you don’t hire the right people, it won’t work...

Parceling Out the Tricks of the Trade 

With sales not coming in the way they used to, most multichannel merchants today have to cut costs. Negotiating parcel contracts can yield serious savings, but it helps to have an expert with inside knowledge on your side...

contact center, productivity measurement  

In any contact center, productivity measurement requires balance and optimization...

From OMS to IPR 

As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well...

Operating in a Downturn 

There’s been no shortage of industry layoffs news, but what about the employees that remain at the company—how do they get things done with fewer people? ...

Vera Bradley bags a new automated DC 

If you’ve ever outgrown your distribution center and technology, you know what Vera Bradley was going through a few years ago...

Balancing Productivity With Quality  

Many people speak of quality measurement and excellence in the contact center. But few attack the topic of productivity measurement. Even fewer people want to discuss how to measure an agent’s productivity...

Best Practices for Network Consolidation 

If you’ve decided to consolidate your company's distribution network into a single central distribution center (DC), getting started requires that you develop a strategy that covers every aspect of the project...

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Blog: Multichannel Marketing

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