West at Home Intros Security System for At-Home Agents
There’s no question that the remote, or home-based
contact center agent model is poised for future growth: Market research firm
IDC predicts there will be more than 300,000 remote agents working in the U.S.
by 2010. Rising fuel prices will no doubt help drive adoption. In addition,
several major U.S. contact center outsourcing firms, including West at Home,
VIPdesk and LiveOps (each of which serves several major retail brands), have
seen great success with the remote agent model, which in turn is inspiring
other businesses to investigate it.
But the biggest barrier to adoption remains security. Because remote agents are
just that – remote – it can be challenging to monitor each and every agent’s
activities. There have been problems with remote agents accessing databases
that they’re not supposed to, and stealing sensitive customer information such
as credit card and social security numbers, without anyone in the main center
knowing about it.
Furthermore, it’s difficult to police each remote agent’s desktop to ensure
that they aren’t copying and pasting information from their screens -- or that
they are staying on task and not wasting time surfing the Web, doing online
shopping, or updating their personal page on their favorite social networking
site.
To address these security concerns, most companies with remote agent programs
require each agent to work on a dedicated line that needs to be brought into
their home, plus a dedicated computer which either they have to purchase on
their own, or the company has to purchase it for them. This upfront investment
is a barrier to entry -- both for the agent, who might otherwise be qualified
to do the job, and for the company, which can’t successfully migrate to the
remote agent model unless it purchases, pre-configures and then ships a certain
number of dedicated computers.
To help companies jump this hurdle, West at Home, a subsidiary of contact
center outsourcing provider West Corp., has introduced a new “remote
locked-down desktop” security environment for home-based agents. The
patent-pending technology automatically and transparently performs a lock-down
service on an agent’s existing computer without impacting network operations.
This new network access control system not only secures customer and company
data by limiting agent access to business applications and databases, it also
helps solve the problem of having to shell out cash for a dedicated computer:
The agent can use the computer they already have, just so as long as it meets
the required specifications (for example, it must have, at minimum, a 32-bit
processor).
Mark Frei, West at Home's senior vice president of sales, says in the past 18
to 24 months, West has seen a strong up-tick in the number of companies
investigating the remote agent model as an alternative, “but where they remain
reluctant is in the area of security.”
“The problem is,” he says, “if you’re sitting at home at your computer, and you
switch over to the call center system and start a shift from, say, 10 a.m. to 4
p.m., how do we control that desktop? How do I stop you from cutting and
pasting, printing, wandering into other websites? Early on we didn’t recognize
a way to do that -- and that was a huge concern for our clients and prevented
some people from moving into this at-home space.”
For the remote agents, using the new system is simple: When the agent is ready
to start a shift, they log on using a “start work” button on their desktop.
This invokes the contact center’s workforce management software, which confirms
that that agent is scheduled to work.
Then the system calls up a whole new desktop which overlays the agent’s
original (or default) desktop, with buttons for only the applications and other
network resources the agent needs in order to do their job. The system also
controls which databases, folders and Websites the agent can access. When the
agent is done with their shift, they click the “stop work” button, and their
original desktop is restored back to its native state.
Frei says all of this is completely transparent to the agent: “They’re not
loading anything – we don’t have to send them any additional software – it just
looks like their normal log in [when they’re in the main center].” This is
important because remote agents typically don’t like the feeling of being
constantly monitored – that “Big Brother” is watching.
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