Last-minute Tips for Free Shipping Day Success

Dec 11, 2012 2:51 AM  By

Free Shipping Day is Dec. 17, and more than $1 billion in ecommerce sales will be generated that day. To score sales wins on Free Shipping Day, merchants need to promote what discount they offer widely, while at the same time clearly communicating deadlines and limitations.

Here are three key takeaways from this blog post written by Ken Burke, founder and chairman of MarketLive, for his company’s blog:

1. Free shipping offers should be posted on every product page, not just on the home page.
2. You should remind your customers Free Shipping Day is not the last day they can order for on-time holiday deliveries.
3. 85% of shoppers polled by MarketLive said they will take advantage of a free shipping promotion.

Click HERE to read the entire post.

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