
Abandoned call: Call in which a customer hangs up before reaching
a call center staffer.
ACS: Automatic call sequencer, a less sophisticated version
of automated call distribution (see below), without the flexibility and the
ability to track call activity.
ACD: Automatic call distribution, a programmable device that
queues or routes incoming calls to contact center agents, plays prerecorded
announcements, and provides real-time and historical reports on call activity.
ASR: Automatic speech recognition, technology that enables
a customer to respond to recorded prompts vocally rather than by using a telephone
dial pad.
Backorder: Order for which the merchandise is not available.
Chargeback: Credit-card transaction that is debited from the
merchant after the sale, often because of customer dissatisfaction or fraud
issues.
Cross-selling: Encouraging customers to buy additional products,
often items that complement past purchases.
CSR: Customer service representative, call center agent.
CTI: Computer telephony integration, the software, hardware,
and programming needed to integrate computers and telephones to provide contact
center agents with immediate access to data such as customer order histories.
Gateway provider: Company that transports a customer payment
transaction from the merchant to the payment processor.
ICP: Intelligent call processing, a feature of ACDs that enables
them to route calls based on information from callers or retrieved from your
database
IVR: Interactive voice response, software that enables call
routing based on the callers' responses to recorded prompts (e.g., “To
place an order, select 1. For product information, select 2.
Merchant account: Account from a credit-card issuer.
Open order: Order that has not yet been fulfilled.
Order management system: Software that receives customer order
information and inventory availability from the warehouse management system
and then groups orders by customer and priority, allocates inventory, and determines
delivery dates; also called order processing system.
Payment processor: Company that transmits a customer's purchasing
information to the bank that issued his credit card.
Shopping cart: Software that facilitates visitors’ ability
to purchase products.
Shopping cart abandonment: When visitors leave a Website once
they’ve started the checkout process.
Upselling: Selling a more expensive or more profitable product
to a customer who has already decided to buy an item from you.
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