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In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
Any time merchants can cut costs, they
Sealed Air Corp. announced that it has entered into an agreement with private equity firm The Carlyle Group to acquire Diversey G.K. (Diversey Japan) for about $377 million, according to an Oct. 30 press release.
Multichannel merchants can never hear enough tips about how to better package their nproducts for shipping. Learn how to improve your packaging optimization.
People used to think the phrase
Have you mastered the box step? Not the pattern dancers practice when learning to waltz, the catalog box dance. If you don’t know what I’m talking about, the box dance is what your customers do
It’s not always easy to find innovation in packing materials. After all, how many times can you reinvent the packing peanut or improve upon plastic air-pillow
The Direct Marketing Association is pushing an eco-friendly initiative, and operations folks can help. Environmentally sound order fulfillment minimizes the amount of packaging materials
As director of distribution, Ken McKinney is responsible for all distribution, fulfillment, and transportation functions for Philadelphia-based Urban
by Ian Goldman
Posted 23 hours ago
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