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MCM OUTLOOK 2015: O+F

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OPERATIONS NEWSLETTER

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Operations & Fulfillment ARCHIVE

A Touch of Serendipity  Jul 01, 2004 9:30 PM By Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

Museum Piece  Jul 01, 2004 9:30 PM By MCM staff

POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning

Damage Control  Jul 01, 2004 9:30 PM By Peter A. Buxbaum

Companies that ship products directly to consumers have a problem that conventional retailers don’t necessarily have to consider: Their goods must withstand

Absolut Efficiency  Jul 01, 2004 9:30 PM By MCM staff

DESPITE BEING TUCKED AWAY in the tiny Swedish coastal town of hus (pop. 10,000), V&S Absolut Spirits exports like a global giant. The spirits manufacturer

Jumping Ship  Jul 01, 2004 9:30 PM By MCM staff

Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite or perhaps because of the

opinion & response  Jul 01, 2004 9:30 PM By MCM staff

Praise to Pass Along I enjoy reading every issue of my Catalog Age cover to cover. With each issue, I find myself ripping out articles to pass on to co-workers,

Survey: Website Function, Design Need Work  Jun 23, 2004 10:58 PM By MCM staff

Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they

Happily Ever After  Jun 01, 2004 9:30 PM By Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

SQUEEZE PLAY  Jun 01, 2004 9:30 PM By Barbara Arnn

Now that spring is well under way, it’s easier to see the similarities between supply chain management and baseball: Both occupations require their practitioners

Kitchen Sink Included  Jun 01, 2004 9:30 PM By D. Douglas Graham

RETAILERS OFTEN PUSH PRODUCT the way disc jockeys promote rock and roll they play the hits. But this hit-focused merchandising tends to underrate the






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