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Operations & Fulfillment ARCHIVE

opinion & response  Dec 01, 2001 10:30 PM By MCM staff

Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created

NOW HEAR THIS  Dec 01, 2001 10:30 PM By Karen Berman

HE STRAPS ON A SMALL WIRELESS TRANSMITTER, adjusts a headset, and he’s off. Is he a salesman setting out on a road trip in a state that prohibits hand-held

Rabbit, Run  Dec 01, 2001 10:30 PM By MCM staff

The promise of Web access to any information is in theory a great idea, but there have been many obstacles which have made it very difficult to get immediate

Once Upon a Time  Dec 01, 2001 10:30 PM By Ernie Schell

This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want

Reverse Gear  Dec 01, 2001 10:30 PM By Lew Waddey

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so

Alloy cuts its loss  Nov 29, 2001 10:30 PM By MCM staff

Alloy Lessens Loss New York–Generation Y marketer Alloy (Nasdaq: ALOY) shaved off $7 million in losses for the quarter ended Oct. 31. Alloy reported

opinion & response  Nov 01, 2001 10:30 PM By MCM staff

Offer Article Generates Response Your October cover article Making Them an Offer is overdue and welcome. For many years I’ve worked in direct mail and

Just for You  Nov 01, 2001 10:30 PM By Curt Barry

The sector of the direct-to-customer marketplace is populated by thousands of modest catalogs, single-product companies that do direct marketing through

SUPER MODEL  Nov 01, 2001 10:30 PM By Jeff Behn

Oh, to sashay down a catwalk affecting an attitude of supercilious cool as the paparazzi gape in hushed reverence at your warehouse, which is absolutely

Profile: BILL MONK  Nov 01, 2001 10:30 PM By Rama Ramaswami

Director of Logistics Nordstrom.com How long have you been in logistics? I didn’t go to school for it. I was a paperboy for nine years, and I always tried






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