MULTICHANNEL MERCHANT » OPERATIONS & FULFILLMENT
According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover
Just as online retailers are getting the hang of the physical aspects of fulfillment, along comes another surprise: the sheer expense of the whole business.
In his popular book The Fifth Discipline, business management guru Peter Senge describes what he calls the “Parable of the Boiled Frog.” If you drop a
If your idea of winter sports is running from your heated car to your heated house, any old jacket will do. But if you prefer, say, skiing Alaska’s Chugach
At first glance, all the judges agreed, Patagonia’s cover image of two rock climbers scaling an enormous, icy rock face is “stunning,” “dramatic,” and
While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
At least once in your life, you will be charged with setting up a sizable direct-to-customer fulfillment operation in a short time. If you’re in the dot-com
In years past, the Catalog of the Year was actually awarded to the cataloger of the year: the catalog company that best exemplified the qualities necessary
“Has the recent downturn in Internet stocks affected your business?”I don’t believe we’ve been affected at all, to tell the truth. We see no signs of