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Operations & Fulfillment ARCHIVE

Operations BENCHMARK’99  May 01, 1999 9:30 PM By MCM staff

Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog

Opting in to offers  May 01, 1999 9:30 PM By Shannon Oberndorf

Many catalogers have determined that while banner ads and traditional advertising can help drive users to their Websites for an initial visit, they don’t

Pardners in cataloging  Mar 01, 1999 10:30 PM By MCM staff

Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &

PAGE DENSITY  Mar 01, 1999 10:30 PM By MCM staff

Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show

Overseas Success Stories  Mar 01, 1999 10:30 PM By Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made

A fulfilling opportunity  Jan 01, 1999 10:30 PM By Mark Del Franco

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end

BARRY ON SOFTWARE: Avexxis’s CatMan  Jan 01, 1999 10:30 PM By Curt Barry

 

Parceling Parcels Strike?  Nov 01, 1998 10:30 PM By Paul Miller

The United Parcel Service-Teamsters strike in August 1997 seems to have convinced many catalogers that they shouldn’t put all their eggs in one parcel

Opinion & Response backword  Oct 01, 1998 9:30 PM By MCM staff

A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets

Patagonia, Fall 1997  Sep 01, 1998 9:30 PM By MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout






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