Postal Strategy ARCHIVE

Can QR Codes in Catalogs Lower PPC Costs?  Dec 13, 2011 2:32 AM By Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.

Postal Pain Continues With First-Class Mail Changes  Dec 07, 2011 2:42 AM By Jim Tierney

Don Landis, vice president of postal affairs for catalog printer Arandell Corp., has seen it all in the mailing industry. At least until now. With the U.S. Postal Service filing a change in service standards to combat an oversized network and alter how First-Class Mail is delivered, Landis foresees a potentially chaotic future for the USPS

Getting back into direct mail  Oct 31, 2011 9:30 PM By Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s

Report: USPS Can Save $4.5B with Curbside Delivery  Jul 22, 2011 9:40 PM By Jim Tierney

How could the cash-strapped U.S. Postal Service save at least $4.5 billion a year? By moving from door-to-door delivery to curbside delivery, according to a USPS Office of Inspector General self-initiated audit to review modes of delivery.

New PMG Brings a Refreshing Change to the USPS  Apr 01, 2011 9:30 PM By Hamilton Davison

JACK POTTER RETIRED AS POSTMASTER GENERAL (PMG) OF THE U.S. POSTAL SERVICE ON DEC. 3, 2010. That same day, his deputy, Patrick Donahoe, became the head

Getting your head around matchbacks 2.0  Feb 01, 2011 10:30 PM By Ken Lane

Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to

Forecasting critical changes in the carrier market  Dec 01, 2010 10:30 PM By Rob Martinez

What can shippers expect from the parcel carriers in 2011 and beyond? Many signs point to higher pricing for shippers, however, shippers can also expect

Five Tips for Selling to Customers in Europe  Nov 16, 2010 12:31 AM By Phil Rothwell

Ecommerce sales in Europe are projected to reach $257 billion in 2010. This is 35% of the world total, and marginally ahead of the $250 billion forecast for the U.S. But as many as one quarter of U.S.-based merchants still won

Q&A WITH USPS’S SUSAN PLONKEY  Jul 01, 2010 9:30 PM By MCM staff

Susan M. Plonkey, The Acting President, mailing and shipping services, for the U.S. Postal Service as of June 3, talks with senior writer Jim Tierney

USPS’s Susan Plonkey on Fixing the Postal Service  Jun 12, 2010 1:38 AM By Jim Tierney

Susan M. Plonkey was named new acting president, mailing and shipping services, for the U.S. Postal Service on June 3






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