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Postal Strategy ARCHIVE

USPS Package Business Shining Light Amid Record Loss  Nov 16, 2012 3:31 PM By Jim Tierney

Although the U.S. Postal Service incurred its worst net loss ever — nearly $16 billion for fiscal year 2012 — there was at least one shining light: its shipping and package business. Find out how the USPS has grown this segment.

USPS Announces 2013 Mailing Promotions  Oct 29, 2012 10:15 PM By Jim Tierney

The U.S. Postal Service has released its promotions calendar for 2013

Executive Roundtable: Agility, Speed, Realtime  Apr 16, 2012 5:59 AM By Jim Tierney

Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.

5 Shipping Strategies to Reduce Parcel Costs  Feb 16, 2012 5:38 AM By Rob Martinez

This article addresses the top-five survey responses by ecommerce shippers when they were asked,

Can QR Codes in Catalogs Lower PPC Costs?  Dec 13, 2011 2:32 AM By Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.

Postal Pain Continues With First-Class Mail Changes  Dec 07, 2011 2:42 AM By Jim Tierney

Don Landis, vice president of postal affairs for catalog printer Arandell Corp., has seen it all in the mailing industry. At least until now. With the U.S. Postal Service filing a change in service standards to combat an oversized network and alter how First-Class Mail is delivered, Landis foresees a potentially chaotic future for the USPS

Getting back into direct mail  Oct 31, 2011 9:30 PM By Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s

Report: USPS Can Save $4.5B with Curbside Delivery  Jul 22, 2011 9:40 PM By Jim Tierney

How could the cash-strapped U.S. Postal Service save at least $4.5 billion a year? By moving from door-to-door delivery to curbside delivery, according to a USPS Office of Inspector General self-initiated audit to review modes of delivery.

New PMG Brings a Refreshing Change to the USPS  Apr 01, 2011 9:30 PM By Hamilton Davison

JACK POTTER RETIRED AS POSTMASTER GENERAL (PMG) OF THE U.S. POSTAL SERVICE ON DEC. 3, 2010. That same day, his deputy, Patrick Donahoe, became the head

Getting your head around matchbacks 2.0  Feb 01, 2011 10:30 PM By Ken Lane

Many of us have accountants either for ourselves or our businesses for a simple reason: Every year the tax rules change and we simply cannot afford to






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