UPS, Forrester Research Reveals Free Shipping Trends

Free shipping promotions are ubiquitous in the ecommerce world. But what affect do these offers have on the front and back end of a retailer's business?

Parcel delivery giant UPS commissioned Forrester Research to do a study on retailers and free shipping offers. Forrester Research principal analyst Sucharita Mulpuru and UPS marketing manager Kiel Harkness released their findings last week at IRCE 2011.

NEXT PAGE: The five key findings of the report, "Smarter Strategies For Free Shipping."

PAGE 3: Mulpuru and Harkness discuss the findings in exclusive MULTICHANNEL MERCHANT video.