The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”
According to a press release issued by the USPS, in order to promote Priority Mail and “The Amazing Spider-Man 2,” the Postal Service and Sony Pictures have collaborated on the creation of high-profile, multichannel marketing campaign for the film.
Those multichannel campaigns will include direct mail, digital and social media elements, including a television commercial that features Spider-Man overcoming several cityscape obstacles in order to deliver a Priority Mail package.
Other promotions, according to the release, include “trucks featuring Spider-Man images in major urban centers, in-movie integrated logo placement, limited-edition Spider-Man Priority Mail Flat Rate Shipping Boxes, online and digital banners, Spider-Man postage from self-service kiosks, and retail signs.”
The film hits theaters on May 2 and the multichannel marketing campaign will begin this week and conclude at the end of May.