USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2

Mar 18, 2014 2:06 PM  By

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

According to a press release issued by the USPS, in order to promote Priority Mail and “The Amazing Spider-Man 2,” the Postal Service and Sony Pictures have collaborated on the creation of high-profile, multichannel marketing campaign for the film.

Those multichannel campaigns will include direct mail, digital and social media elements, including a television commercial that features Spider-Man overcoming several cityscape obstacles in order to deliver a Priority Mail package.

Other promotions, according to the release, include “trucks featuring Spider-Man images in major urban centers, in-movie integrated logo placement, limited-edition Spider-Man Priority Mail Flat Rate Shipping Boxes, online and digital banners, Spider-Man postage from self-service kiosks, and retail signs.”

The film hits theaters on May 2 and the multichannel marketing campaign will begin this week and conclude at the end of May.

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.