Cyber Weekend Customers Come Ready to Buy

Jun 17, 2013 3:13 PM  By

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush.

In this video taken at IRCE 2013, Ian MacDonald of Party Supplies Delivered tells Tim Parry of Multichannel Merchant that his site does not cater to the holiday shopper, but shoppers who come to  Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.

MacDonald also talked with Parry about how Party Supplies Delivered treats social media and marketplace channels, how to make the most of a relationship with Amazon,and what he thinks of the impending Marketplace Fairness Act.