PC Cataloger Changes Names for Second Time in a Year

Torrance, CA--Less than a year after formally changing its name from Creative Computers to IdeaMall last summer, this holding company of two computer catalogs--PC Mall and Mac Mall--plans to change its name again—this time to PC Mall. The name change is consistent with the company’s intensifying focus since third quarter 2000 to PCs, and away from Macintosh computer products, said chairman/president/CEO Frank Khulusi in a statement.