Neiman Marcus Goes Global with FiftyOne

Nov 07, 2012 6:36 PM  By

Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce.

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John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to “readily serve our international customers.”

Neiman Marcus’s international technology and services platform went live last week, so customers in those countries can now shop online without worrying about payment methods, currency conversions, or export shipping logistics.

FiftyOne Global Ecommerce CEO Michael DeSimone said FiftyOne is managing all aspects of international orders including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics and customer-experience parity.

Typically, DeSimone said the implementation process for the international technology and services platform takes 90 days but it varies for each company.

Previously, Neiman Marcus built its own solution for customers in Canada, DeSimone said, but it was a “difficult process.”

Neiman Marcus’s direct marketing segment includes the Neiman Marcus, Horchow, Last Call, and Bergdorf Goodman brands.