Warehouse/Distribution Center ARCHIVE

PAGE DENSITY  Mar 01, 1999 10:30 PM By MCM staff

Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show

Overseas Success Stories  Mar 01, 1999 10:30 PM By Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made

A fulfilling opportunity  Jan 01, 1999 10:30 PM By Mark Del Franco

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end

Parceling Parcels Strike?  Nov 01, 1998 10:30 PM By Paul Miller

The United Parcel Service-Teamsters strike in August 1997 seems to have convinced many catalogers that they shouldn’t put all their eggs in one parcel

Patagonia, Fall 1997  Sep 01, 1998 9:30 PM By MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout

PC Zone gets down to business  Sep 01, 1998 9:30 PM By MCM staff

Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.

Page 10  Sep 01, 1998 9:30 PM By MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

Overseas USPS service under fire again  Aug 01, 1998 9:30 PM By Paul Miller

Global Package Link (GPL), the U.S. Postal Service’s low-cost, high-volume international parcel delivery service, has become the subject of a new Senate

Paper prices to rise  Jun 01, 1998 9:30 PM By MCM staff

Prices for coated groundwood, freesheet, and supercalendered (SC) paper grades are expected to rise on July 1 and possibly again on Oct. 1. Paper mills






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