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Warehouse/Distribution Center ARCHIVE

Patagonia, Winter 1998  Sep 01, 1999 9:30 PM By Melissa Dowling

When a marketer has won as many Annual Catalog Awards as Patagonia has over the past decade, it’s hard to come up with original words to describe this

PARCEL DELIVERY: Know your consolidator  Aug 01, 1999 9:30 PM By Paul Miller

Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination

Paragon parent buys Popcorn Factory  Aug 01, 1999 9:30 PM By Mark Del Franco

Wand Partners, a private equity investment firm, on July 6 acquired Foster & Gallagher’s The Popcorn Factory for an undisclosed amount. Lake Forest, IL-based

Pardners in cataloging  Mar 01, 1999 10:30 PM By MCM staff

Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &

PAGE DENSITY  Mar 01, 1999 10:30 PM By MCM staff

Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show

Overseas Success Stories  Mar 01, 1999 10:30 PM By Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made

A fulfilling opportunity  Jan 01, 1999 10:30 PM By Mark Del Franco

As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end

Parceling Parcels Strike?  Nov 01, 1998 10:30 PM By Paul Miller

The United Parcel Service-Teamsters strike in August 1997 seems to have convinced many catalogers that they shouldn’t put all their eggs in one parcel

Patagonia, Fall 1997  Sep 01, 1998 9:30 PM By MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout

PC Zone gets down to business  Sep 01, 1998 9:30 PM By MCM staff

Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.






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