Merchants are going beyond the domestic borders and thinking internationally when it comes to selling their products.
Craig Reed, vice president of global commerce for Pitney Bowes said in an interview at IRCE 2013 that selling products globally is about having access to another market. While the U.S. market has shown a lot of growth and has been very robust, it is slowing down.
“As a merchant, you want to look at what is the next big stage of growth, it’s really international,” said Reed. “The growth of ecommerce we believe is going to be driven in part by global demand.”
Russia is where consumers are looking for U.S. based products, according to Reed. Other countries include Brazil, India and China.
So what do you need to do in order to start thinking about selling globally? According to Reed, merchants can either choose to build in-house capabilities with staff learning import and export regulations to deal with the complexities and logistics or they can outsource the capabilities.
“If you are a merchant thinking about it, you really [should] consider outsourcing to somebody that can help you get into the global market,” said Reed.
Reed said it’s a question of whether you want to go global and finding the right partner or partners to help you do so. Outsourcing the capabilities will allow merchants to go after the larger scale and not just a few countries.
“You have to have a larger footprint,” said Reed.