Storehouse: Sears, REI Top List of Multichannel Gurus

Feb 01, 2003 10:30 PM  By

Two merchants with vastly different products have succeeded remarkably well at multichannel operations because of important attributes they have in common, according to an in-depth report titled “Multichannel Best Practices: Sears and REI,” from Forrester Research Inc. Winning factors include using a single set of measurements; installing appropriate technology; integrating all systems and channels; and most important, obtaining support from top management. For more information, visit or call (617) 613-6000.