MCM Outlook 2010: Free Research Reports
Listen to the free corresponding webinar series on-demand now!
After two years of just trying to hang on, multichannel marketers are ready to move out of survival mode and into a new phase of growth and innovation. How are they planning to do this? Thanks to an extensive survey of our audience during the past two months, Multichannel Merchant has some answers.
And we’re revealing the results in our exclusive research report series covering catalogs, e-commerce, operations and fulfillment and general marketing. Here's some fresh insight on what companies in your sector are doing now and what they plan to do in the future, from non-catalog print formats mailers are testing, what merchants are doing with social media, essential e-mail metrics and crucial contact center measurements.
Download these four surveys below — and don't miss our free corresponding webinar series on March 30th!
CATALOGS
As popular as the Web channel is, print is
far from dead. Catalogers are looking to boost circulation, rent lists and try new print formats such as direct mail and postcards. Download the Catalog report here.
E-COMMERCE
Multichannel marketers are embracing video, SEO and social media, among other trends and tactics. But interest in mobile, PURLs and live chat is lagging. Download the E-Commerce report here.
MARKETING
Multichannel marketers are shaking off the disappointments of the past year and planning to invest in
multiple media in order to return to growth mode. Download the Marketing report here.
OPERATIONS & FULFILLMENT
Although cost cutting has been the name of the game for a while, merchants are realizing they need to invest in their back end to be competitive. Download the O+F report here.
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Webinar: MCM Outlook 2010: How Merchants Are Gearing Up for Growth
Multichannel Merchant shares the results of these research studies in our exclusive Webinar series.
The four separate Webinars feature expert panelists in key business categories—catalogs, e-commerce, operations and fulfillment and general marketing. You’ll find out what your peers are doing in these areas, which will help you get a handle on how you should proceed with your business.
Watch Now!
