MCM Outlook 2011:Key Trends In Multichannel Selling
Exclusive research downloads from the editors of Multichannel Merchant
Multichannel merchants are looking to seize the moment now that consumer and corporate spending is finally loosening up. Lots of lessons were learned from the recession that have made all merchants a lot stronger—but questions still remain:
- What technologies will marketers now be embracing?
- Will search and social media strategies continue to gain momentum?
- How will catalogers stimulate response to catalog mailings?
- What steps are being planned for more efficient and sophisticated back-end operations?
- How are your peers planning to invest their resources during the coming economic recovery?
To find out, the editors of Multichannel Merchant recently fielded the most comprehensive survey to date examining the current state and future direction of the industry. Our proprietary research looks at what matters most in the world of multichannel selling: Marketing, Catalogs, Ecommerce, and Operations & Fulfillment.
Register now to receive your copy of these complimentary reports.
Marketing
Download this exclusive research report to learn how new media are superseding the old as the promotional channels of choice among marketers. Sponsored by KBM
Download the marketing report here
Ecommerce
Download this exclusive research report to learn ways merchants are responding as more customers are shopping via mobile devices such as iPhones, iPads, Blackberrys and Androids. Sponsored by IBM
Download the ecommerce report here
Operations & Fulfillment
Download this exclusive research report to learn how contact center systems ARE changing to meet the changing needs of customers—and how merchants plan to invest in new technologies in the coming year.
Download the O+F report here
Catalogs
Download this exclusive research report to learn what types of print marketing formats merchants are planning to use in the next 12 months. Sponsored by Merit Direct
Download the Catalogs report here
