MCM Outlook 2011:Key Trends In Multichannel Selling

Exclusive research downloads from the editors of Multichannel Merchant

2011 Catalog Outlook Report

When it comes to print marketing, catalogs aren¹t the only game in town for multichannel merchants. The MCM outlook 2011 survey reveals an increase in the use of several types on noncatalog print formats.

For instance, the majority of respondents say they have used postcards in the past 12 months‹and the percentage of merchants who have used fliers for marketing in the past year went skyrocketed from 30.4% last year to 40.3% in 2011.

Download this exclusive research report to learn what types of print marketing formats merchants are planning to use in the next 12 months.