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CatalogAug 21, 2015 10:13 AM By MCM Staff
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
CatalogJul 15, 2015 1:38 PM By Daniela Forte
Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.
CatalogJun 30, 2015 3:39 PM By Daniela Forte
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.
CatalogMay 14, 2015 11:15 AM By Daniela Forte
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
CatalogJan 21, 2015 9:49 AM By Mike O'Brien
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
CatalogJan 20, 2015 11:16 AM By Tim Parry
JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.
CatalogNov 19, 2014 10:59 AM By Herschell Gordon Lewis
Who are the winners, and who needs the most help? Herschell Gordon Lewis sticks his head in the lion’s mouth and give us his best and worst catalog copy of 2014. Did your company make the list?
CatalogOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
CatalogSep 14, 2014 9:34 AM By Tim Parry
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.
CatalogSep 08, 2014 2:11 PM By Steve Trollinger
No matter that seasonal orders are coming in later and later every year, Labor Day still represents the unofficial start of the fall/holiday season for most catalogers. here’s a look at five things any catalog ninja should be working on as the biggest season of the year gets going.
by Andy Henshaw
Posted 2 days ago
by Channie Mize
Posted 4 days ago