MULTICHANNEL MERCHANT » PACK
The Direct Marketing Association is pushing an eco-friendly initiative, and operations folks can help. Environmentally sound order fulfillment minimizes the amount of packaging materials
Most companies understand the importance of following best practices but many don’t know exactly what those practices are. That’s where Kate Vitasek,
Interior protective packaging helps products survive shipment from their point of manufacture to their ultimate point of use, we generally consider that these protective materials or systems will be designed to perform one or more of the following functions: cushioning, surface protection and void fill.
Given that interest in global warming is heating up and that fuel costs have risen considerably in recent years, many companies are seeking ways to be
Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire
The Ps that Monk spoke about during his Tuesday session, “Analyzing Your Packaging: The Three Ps,
While the cardboard boxes, foam peanuts, and padded envelopes in which many marketers ship their orders don’t exactly scream out high tech, a number of
If your company caters to gift-givers, providing gift-wrapping services can be a point of differentiation that wins you the sale from your competitors.
Getting a detail right, as opposed to almost right, can make all the difference for multichannel merchants. Picking the right shipping package is one
Five years ago Emory University physics professor Sidney Perkowitz estimated in his book Universal Foam that each year enough packing peanuts are manufactured