Alloy Launches AlloY-Access Reports

Oct 01, 2001 9:30 PM  By

New York–Teen apparel cataloger and media company Alloy and its teen research company, Y-Access, announced the launch of AlloY-Access Reports. The reports offer marketers, media, and analysts information about industry segments relative to the Generation Y demographic from a database of more than 7.6 million teens and young adults. The Style File, the first AlloY-Access report, will provide data on teen girls’ fashion and buying habits, as well as the trends of teen buyers.